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Fair Housing Strategies for Realtors

fair housing strategies for realtors

April marks Fair Housing Month, commemorating the anniversary of the Fair Housing Act – a pivotal moment in ensuring equitable housing opportunities for all. Overlooking inclusivity not only invites legal liabilities but also risks alienating a significant portion of prospective homebuyers. Here are practical strategies that empower realtors to uphold fairness and equity in the real estate industry, unlocking opportunities for all.


Stay Informed

Keep abreast of fair housing laws and regulations: Regularly update your knowledge of fair housing laws and regulations at local, state, and federal levels to ensure compliance with legal requirements.


Ensure compliance: Implement policies and procedures within your real estate practice to ensure compliance with fair housing laws. Train your team members to recognize and prevent discrimination in all aspects of the transaction process.


Leverage the expertise of an attorney-owned title agency: Partnering with an attorney-owned title agency like Clover Lane Settlement Services can provide invaluable guidance on navigating fair housing laws. We can offer tailored advice and assistance in ensuring compliance with legal requirements.


Make Your Marketing Accessible

Craft marketing materials that are inclusive and accessible to all: Use language and imagery that reflect diversity and inclusivity in your marketing materials. Avoid using language or imagery that may be exclusive or discriminatory. Showcase a variety of cultural backgrounds, ethnicities, and family structures in your marketing materials to reflect the diversity of your target audience.


Clover Lane Settlement Services offers complimentary digital business development training for real estate professionals. Contact us to learn more about tailoring your marketing materials to a more diverse audience.


Provide accommodations for disabled individuals: Ensure that your open houses and property showcases are accessible to individuals with disabilities. This may include providing ramps for wheelchairs, offering sign language interpreters for deaf individuals, and providing alternative formats for information (e.g., braille materials).


Educate Yourself and Others


Engage in open dialogue: Initiate discussions about fair housing principles and equal housing opportunities with your clients and colleagues. Foster an environment where questions and concerns can be openly addressed and where everyone feels empowered to contribute to creating inclusive communities.


Participate in implicit bias training: Attend training sessions or workshops on recognizing and addressing implicit bias in real estate transactions. Learn how to identify and mitigate biases that may influence decision-making processes. Consider bringing in a Diversity, Equity, and Inclusion (DEI) expert (like Herring Seminars & Consulting) to conduct a presentation for your team, providing deeper insights and strategies for fostering inclusivity.


Advocate for fair housing in your community: Get involved in local initiatives and organizations dedicated to promoting fair housing and inclusivity. Support educational programs and advocacy efforts aimed at raising awareness and eliminating discrimination in housing.


Practice What You Preach


Foster inclusivity and diversity in your clientele and listings: Actively seek out diverse clients and listings to promote inclusivity and diversity in your real estate business. Embrace opportunities to work with clients from different backgrounds and communities.


Recognize the benefits of diversity in your team: Diverse perspectives can lead to creative problem-solving, enhanced customer service, and a broader understanding of your clients' needs.



At Clover Lane Settlement Services, we're dedicated to supporting realtors in upholding fairness and equity in the real estate industry. Contact us today to learn more about how we can assist you in navigating fair housing laws and promoting inclusivity in your business.

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